Chris Wooley - Master Your Digital Marketing
Friday February 24th, 2022 12:00pm -3:00pm
Sponsored by ACI
Are Google Ads worth it? Should you pay to boost a post on facebook? What should be in my facebook ads to actually get paying clients? Can I optimize my website for SEO myself -or should I hire a professional? Join professional photographer and educator Chris Wooley as we dive into the world of digital marketing. In this program you’ll learn the foundations of utilizing digital marketing in your photography business, complete with real world examples for photographers. Chris will simplify the complex concepts of digital marketing and give you actional ideas of how to up your digital marketing. We’ll cover a variety of ways to incorporate digital marketing into your marketing process. You’ll walk away with a working knowledge of how online and digital marketing works; tactics that worth spending money on (and the ones to avoid); the most efficient techniques for ranking higher in Google with Search Engine Optimization (SEO); how landing pages, lead generators, and funnels work; how to use paid Google and Facebook ads; and email marketing with email sequences. Most importantly, you’ll learn the secret techniques each platform needs to stop wasting money and start getting clients. You’ll be able to ask questions and get real world answers to your digital marketing questions.
Chris Wooley, M. Photog, Cr., CPP
Chris Wooley is a photographer and educator with a retail portrait studio in Spokane, Washington where he specializes in Vintage Inspired Portraits and Commercial Business Portraits. He holds the Master Photographer and Photographic Craftsman degrees and Certified Professional Photographer status from the Professional Photographers of America, where he also serves as a counselor, advocating for photographer rights. He is a past-President of the Professional Photographers of Washington and a governor for the American Society of Photographers. . Chris has won numerous print awards, including multiple Fuji Masterpieces, ACI’s Image Excellence, and various state “best of” awards. He is a recipient of the prestigious “PPA National Award” for his contributions towards the photographic industry. Chris helps photographers learn and hone their craft by presenting at workshops, conferences, and meet-ups across the US on a variety of subjects including Marketing, Sales, and Photographic Technique. He also hosts a bi-weekly 1 hour webinar with American Color Imaging providing photography education geared towards the working professional photographer. You can learn more about Chris and see his upcoming presentations on his website, www.Cwooley.com.