You are invited to
EVOLVE
February 21-23, 2025
Westford Regency Inn, Westford, MA
Register NOW for the best 3 days of photography inspiration and photography business workshops in New England.
BRING YOUR PHOTOGRAPHY AND YOUR BUSINESS TO THE NEXT LEVEL
EVOLVE is brought to you by the Professional Photographers Association of Massachusetts
IMAGINE YOU, YOUR PHOTOGRAPHY, AND YOUR BUSINESS SKILLS REACHING A NEW LEVEL IN JUST 3 DAYS!
Running a photography business can be tough.
You don’t have to do it alone. There are so many others just like you.
Come, meet us, let’s EVOLVE together!
EVOLVE Will Help You To...
- 1.
-
Motivate and Inspire you.
- 2.
-
Earn More Money in Sales
- 3.
-
Learn New Tips and Tricks
- 4.
-
Find Your Community
Evolve is all about learning new photography skills, getting new business ideas, and networking with friends.
Plus parties and hands-on photo opportunities!
3 DAYS OF IN-PERSON LEARNING FOR JUST $249
TALENT AT EVOLVE
Day 1
Friday, February 21, 2025
MANAGING YOUR BUSINESS FINANCES
Scott Alving
Do you own a Business or Do you own a Job? Explore how you can take the first steps in learning to manage your business and not have your business manage you.
THE ART OF CREATING BEAUTIFUL FAMILY PORTRAITS
Elizabeth & Trey Homan
Elizabeth and Trey are a dynamic duo when it comes to creating portraits and they will share all their tips on creating family portraits that keep their clients coming back each and every year.
Learn about:
• Lighting (natural and off camera flash)
• Composition
• Posing
• Composing for the Wall Portrait
• Photographing to create Albums
• Working with Children
Day 2
Saturday, February 22, 2025
IN PERSON SALES
Elizabeth & Trey Homan
If you would like consistently fabulous sales, you must follow a recipe that leads your clients down the path you create. Elizabeth will share her “recipe” that leads to successful In Person Sales every single time.
Trey will discuss product offerings and how he works behind the scenes to support Elizabeth’s artistry and magically makes it all come together.
IMAGINATION CAPTURED: MAKING AI WORK FOR YOU
Brad Barton
Artificial Intelligence is here and it is not going away. So how do you navigate the new landscape without sacrificing everything to our new Robot Overlords?
• Learn what AI is all about, how it got here, and how to leverage it to work for you without sacrificing your own creative vision
• Learn about some of the copyright ramifications of AI
• Learn how to use AI to enhance your creativity and find inspiration
• Learn how to enhance your own images using the latest AI engines
• Learn how AI can speed up your workflow and increase your sales
Developmental Diversity: Working with kids at all developmental levels
Marcie Schein Randall & Missy Stevens
Marcie & Missy will help you to prepare for and execute sessions with developmentally delayed and differently-abled individuals. Physical and cognitive differences are even more prevalent than ever before in our communities and knowing how to interact with these families is key to a successful photoshoot.
You will learn:
- How to use detail-oriented questions specific to both the individual and the session goals in order to get the most information for a successful outcome
- Techniques for engaging individuals when it may be difficult to gain eye contact or attention.
- Background information on autism and kids with various sensory needs
- Techniques for accommodating the individual to get the best images
- Background on specific medical devices and how to work around or include them in images
- How to use the child's natural environment for truly authentic images
HANDS-ON
Hands-On photo bays and photo walks!
Work in several shooting bays with different lighting setups, and take guided 'lighting photo walks' around the venue. Bring your camera and bring your questions!
Day 3
Sunday, February 23, 2025
SILENT MESSAGES: UNDERSTANDING BODY LANGUAGE FOR BETTER IMAGERY AND HIGHER SALES
Dr. Rachel Smook
Discover how mastering the subtle science of body language can elevate your portrait sessions and help you create emotive images that sell.
You'll learn how to:
- Decode the nonverbal cues your clients are already expressing to guide them into poses that feel organic and comfortable, resulting in more authentic portraits
- Deepen the artist-client connection by using body language to foster a sense of ease and collaboration during your portrait and sales sessions
- Boost portrait sales using your own subtle body language cues to build emotional connection with your clients, resulting in images they cherish and an atmosphere in which they're eager to invest.
THE HEADSHOT SIDE HUSTLE
Gary Hughes
Portrait and wedding photographers, even really successful ones, often have the same problem: the slow season.
What if you could build another source of income that could keep your studio busy all year?
This class is a primer to get you on the right path to craft a headshot brand and make it grow!
BEYOND THE CLICHE NATURE PHOTOGRAPHY
Colleen Miniuk
Are you tired of photographing the same iconic subjects over and over? Have your photographs become safe or boring? Are you looking for a creative jolt for your photography?
Learn “The Art of Seeing Differently”: insights on how to record unique and personally meaningful images that transcend the cliché.
JOIN US AT EVOLVE 2025
Just $249 for all 3 days!
FREQUENTLY ASKED QUESTIONS
- Is this just for professional photographers?
-
📷Nope! Full-time, part-time, and aspiring photographers and business owners - all are welcome.
- When is EVOLVE happening?
-
📅February 21 - 23, 2025.
There is also a special add-on day on Monday 2/24 (10am-4:30pm): A Volume Headshot Master Class with Gary Hughes.
Learn more here: https://bit.ly/headshot_master_class - Are the programs going to be available online?
-
📵Nope. This is an in-person event only, with a limited number of attendees. Grab your seat now!
- Where is this being held?
-
🏨At the Westford Regency Inn in Westford, Mass.
Located at 219 Littleton Rd, northwest of Boston, close to Rt 495. - Can I book a room to stay?
-
🛏️YES! That’s the best part of the event! Enjoy morning networking, stay for the Friday Night Party, Saturday Night Hands-On photo opps, and the 'Late Night Lounge' every night for snacks and fun conversation about all things photography, business, and life!
Click this link to book online to get the special rate of $119 per night:
Book Your Hotel Room - What about the parties?
-
⭐Friday evening is our fun theme party. There are treats, dancing with a DJ, and a cash bar. This year’s theme is “Star Studded”. Come dressed in stars, as a star, like a star, glitter and shine like a star, or whatever you want! (Included with your ticket)
🏆Sunday is our Awards and Closing Party. Dinner is included for PPAM members; non-members and guests can purchase a ticket for $59. Cocktail attire recommended but not required. Reserve your ticket here: https://members.ppam.com/event-5970506
And it's like a party every night in the Late Night Lounge!
- What's the PPAM membership about?
-
It's wicked fun and a great community!
📝Check it out right here: Learn More about PPAM Membership - Is there parking?
-
🚗Yes there is! Plenty of free parking.
Still have questions?
No problem! Send an email over to PRESIDENT@PPAM.COM and we'll get back to you ASAP!