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The Headshot Side Hustle

Gary Hughes

As the child of photographer parents, it is ironic that Gary Hughes's professional life included everything but photography until life led him back to the path for which he was ultimately destined, photographer. In 2008, he and his wife, Julie, founded Hughes Fioretti Photography, and, in the years since, have grown their business by making a name for themselves as THE place to get headshots in Central Florida.

Aside from running a studio in Winter Park, FL, Gary is also in demand as a photography educator and travels often, teaching his methods to photographers all over the world. His main focus as an instructor is to empower photographers to create the type of business that sets them free to live the kind of life they want. Gary’s work has been featured in publications like Forbes, Rolling Stone, and Guitar World, while his educational articles have appeared in Professional Photographer, PetaPixel, Huffington Post, and Canon Learning.

 

Gary's Website

Sunday, Feb 23rd 11:00am

Portrait and wedding photographers, even really successful ones, often have the same
problem: the slow season.

What if you could build another source of income that could keep your studio busy all
year?

What if you could take advantage of the high demand for headshots without hurting your boutique studio brand?

In this program, you will learn:
- How to craft a headshot brand and make it grow
- The different types of headshot jobs and how to price them
- How to communicate with B2B clients and speak their language
- Simple and effective marketing strategies

Whether you plan to grow an existing headshot brand or start something new, this class
is a perfect primer to get you on the right path.

Register for Evolve
Professional Photographers Association of Massachusetts © 2025
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    • BENEFITS
    • APPLICATION
    • CODE OF ETHICS
    • PPAM BYLAWS
    • FIND A PHOTOGRAPHER
    • PPAM SERVICE DEGREE APPLICATION
  • FIND A PHOTOGRAPHER
  • INFORMATION
    • ABOUT US
    • ONLINE STORE
    • CONTACT US
    • EMAIL SUBSCRIPTIONS
    • MEMBER DIRECTORY
    • PAST PRESIDENTS
    • NATIONAL AWARD
    • THE TRACY GILFORD SPIRIT AWARD
    • ASSOCIATION FINANCIALS
    • PRIVACY POLICY
  • NEWSLETTERS
  • LEADERSHIP
    • EXECUTIVE OFFICERS
    • PPAM BOARD
    • MEMBERS AT LARGE
    • CHAIRPERSONS
    • PPA COUNCILORS
  • BLOG
  • PHOTOGRAPHIC COMPETITION
    • Competition Rules
    • 12 ELEMENTS and SCORING
    • 2024 IMAGE COMPETITION WINNERS
    • IMAGE COMPETITION SOFTWARE
  • EVOLVE CONVENTION
    • 2025 EVOLVE CONVENTION
    • 2025 EVOLVE SCHEDULE
    • Volunteer
    • Convention Online Store
    • Scott Alving
    • Elizabeth & Trey Homan
    • Brad Barton
    • Randall & Stevens
    • Rachel Smook
    • Gary Hughes
    • Colleen Miniuk
    • HOTEL - WESTFORD REGENCY
  • VENDORS
  • SPEAKERS
  • MEMBERS AREA
CONTACT US