A dynamic two-part experience: first, ignite your inner badass—stepping into the mindset, courage, and mental strength your business deserves. Then, shift gears and dive into the psychology behind subconscious selling to transform how clients connect and commit.

Here's the truth: your biggest obstacle isn't the market, the algorithm, or your competition. It's the voice in your head telling you you're not ready, not enough, or not worth what you want to charge.

Confidence isn't a personality trait. It's a skill. And when you learn how to rewire your subconscious mind, everything changes. You stop second-guessing. You stop procrastinating. You start showing up like the person you've been trying to become.

In this workshop, you'll learn how to use self-hypnosis and subconscious influence techniques to clear the mental blocks that keep you stuck—so you can make bold decisions, set boundaries, and charge what you're worth without the anxiety or self-doubt.

Dan Candell, a practicing hypnotherapist and performance consultant, will teach you how to:

• Reprogram limiting beliefs that sabotage your success

• Access confidence and clarity on command (even in high-pressure moments)

• Use a simple daily practice to stay grounded, focused, and unstoppable

This isn't motivational fluff. This is practical brain science you can use immediately to become the photographer—and person—you're meant to be.

Most photographers lose clients before they ever talk about price.

It's not your portfolio. It's not your pricing. It's the energy you're bringing into the conversation. When you show up from a place of urgency, pressure, or desperation, your client feels it—and they pull away. When you operate from flow, they lean in.

This workshop flips everything you think you know about sales. You'll learn how to use brain-based influence and therapeutic listening strategies to guide clients through their decision-making process—not by manipulating them, but by actually connecting with them.

Drawing from years of work in clinical hypnosis and high-performance consulting, Dan Candell will show you how to read subconscious buying signals, ask questions that build trust instead of resistance, and create a client experience that feels like a conversation, not a pitch.

You'll walk away knowing how to:

• Recognize when you're unconsciously pushing clients away (and how to stop)

• Use language patterns that make clients feel heard, safe, and ready to commit

• Turn consultations into effortless conversations that lead to bookings

If you want to book more clients without feeling salesy, this is your workshop.